Decade Review And Future Prospects Of Animation Ads In China

The development of media technology to the development of animation great opportunity, whether it is from film to television, or to the Internet and mobile communications, had been brought across the traditional animation power. Ads from natural to grab a slice of animation. The combination of animation and advertising has become a popular mode of transmission. With the continuous development of new media, animation ads from the beginning are now scattered across more become a favorite platform. However, despite the cartoon ads in recent years the rapid development of domestic, but is still in its infancy, before it is optimistic about the prospects of the road covered with thorns. Therefore, re-animation ad recall in the past few years the way through to the next brilliant move to do a summary and reflection is very necessary.Compared with traditional advertising, animation has a more significant advertising advantage. First, vividness. The use of animation and reality is a different album art forms, the cartoon image of the ad film in general unique, exciting and fresh is the elements, so that the audience will be clear at the same time animated advertising information. Second, exaggerated sexual. Animation is the artificial creation, you can add sufficient imagination and creativity, the expression of information in a very exaggerated approach demonstrated that the breakthrough of traditional advertising documentary weaknesses. Third, it is attractive. Animation to break the traditional framework of the many advertisements, from visual to auditory to the audience a fresh experience, in the attention economy era, which is a key step to attract eyeballs. It is no exaggeration to say that if the content and choice of excellent location, a good channel to promote, together with the mature market, advertising will cartoon animation producers, advertisers, and advertisers a huge commercial profits.However, this is only possible in theory, when we look at the evelopment of China's cartoon ads, no case of very successful cases to be corroborated. I study, that is, domestic animation and advertising of commercial integration of the difficulties faced by, and that can not be a perfect fusion between the two is mainly due to the animation in the current industrial system is not perfect, and there is no truly integrated industrial chain. The focus of this research through the summary of China's animation advertising the course of the last decade, through the analysis of the development of animation ads to identify their development status and the difficulties and bottlenecks, and to make constructive comments.