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Animation Advertising Instance Analysis And Revelation For China's Animation Industry

Posted on:2013-08-27Degree:MasterType:Thesis
Country:ChinaCandidate:J X HaoFull Text:PDF
GTID:2249330374470069Subject:Journalism
Abstract/Summary:PDF Full Text Request
Animation ads as a form of advertising, in the modern advertising industry from the beginning of the development along with the continuous development of the advertising industry, advertising industry and is a unique symbiosis between the animation industry industry. In recent years, technological innovation with new media, advertising, industrial reform, expanding animation industry, animation industry, advertising industry continues to develop, while the proportion in the advertising industry continues to expand, on the other animation industry, becoming more and more value-added products a visual means. This article first selected the advertising industry in China in winning four major awards and some finalists, selected samples through analysis, research, summed up in recent years, the development of China’s animation advertising types, causes, marketing practices, to arrive at the advertising industry for animation a macroscopic. Second, analysis of the development of china Autonomous Region of the animation industry overview and the development of regional advantages and constraints, and finally placed in the development of advertising industry in china content analysis of samples, obtained for the proposed development of the advertising industry in Ichina.
Keywords/Search Tags:Animation ads, awards analysis, the animation advertisingindustry in china, new media
PDF Full Text Request
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