Research On The Logistics Development Strategy Of Aquatic Product Wholesale Market

Aquatic product wholesale market is playing an important role in the circulation of aquatic product, and performs as the platform of aquatic product sales and the bridge among the production, supply and sales of aquatic product. However, for our country's aquatic product wholesale markets are at the stage of transition between traditional market and modern wholesale market, there exist a series of problems, such as lagged transaction style, poor profitability, unsuitable programming, single service and substandard management system, thus our country's aquatic product wholesale market can not form the scale operation advantages, while without brands and quality, which can not assist the circulation of aquatic product while block the way to modernization. When come to the deep root of these problems, we find out that it is the lackness of efficient marketing operation strategy and the irrationality of logistics programming. As a result, we try to explore the operational strategy and logistics programming for the long and sustainable development of our aquatic product wholesale market.The main contents of this study are as follows:Firstly, the thesis analyzes the present situation and development tendency of the aquatic product wholesale market. The connotation and functions of the aquatic product wholesale market are defined. The present situation and problems are analyzed and the experiences of the aquatic product wholesale market in Japan are introduced.Secondly, the thesis puts forard the logistics development strategy of the aquatic product wholesale market, which includes the principles, goals and specific plans.Thirdly, the thesis sets forth the logistics programming implementation scheme and evaluation system of aquatic product wholesale market.Finally, with the case of Y aquatic product wholesale market, the thesis analyzes whether its logistics programming scheme based on the operational strategy is proper.The thesis will offer the theoretical support and the methodical basis for the development of the aquatic product wholesale market.