Current Situation And Developmental Strategy For Aquatic Product Processing Industry Of Wenzhou

Wenzhou City is rich in aquatic product, and though, since the founding of new China, having gotten some rapid development and a series of more satisfactory results, its aquatic processing industry still has many questions and shortcomings. On the base of the status of Wenzhou aquatic product processing industry, the paper not only points out its questions but also puts forward some development countermeasures combined with actual situations.1,Wenzhou aquatic industry has developed rapidly, especially after Reform and Opening, the growth and proportion of which in agriculture, forestry, animal husbandry and fishery have a rapid increase. The largest and best one is found in Cangnan, followed by Ruian, Yueqing and Dongtou. The processing way of Wenzhou aquatic product has three kinds:the first one is the traditional processing way which is main way and contains dry sun, pickling and so on, and the second one is new processing way, and the last one is a few special processing way. And its depth has also a certain amount of development owing to part of the enterprise introduced some production equipments and process from Japan and other advanced countries and then developed some relatively high-grade product. At the same time, in order to meet new requirements of international market brought on by more and more attention on food safety problems with the improvement of living standards, Wenzhou strengthen the quality and safety management mechanism of aquatic products processing, and partial enterprise already passed HACCP, ISO9001 and the other quality management systems as well. As a result, since the founding, especially since the reform and opening, such companies are constantly established, and a number of modern enterprises rise rapidly.2,With certain achievements, there are still many problems in aquatic products processing industry of Wenzhou City. Firstly, the fishing industry depended on the raw materials. Secondly, the processing way of Wenzhou aquatic product is still mainly on traditional way. Again, poor market liquidity. From fish to the processing enterprises, as well as from processing enterprises to the market, the chain of distribution throughout the product flow smooth enough, seriously affected the development of fish processing enterprises active. Finally, there are many deficiencies in production management. The production management standards currently lack or non-uniform. Enterprises lack of brand meaning and business sense of innovation, mostly follow the trend of production blindly.3,Shortcomings for now, with the actual characteristics of the local situations, this paper points some development countermeasures of processing industry. Firstly, the adjustment of raw materials resources, make full use of aquaculture resources, to develop aquaculture. Secondly, the development of deep processing of aquatic products, aquatic products to speed up the comprehensive development and utilization of low speed, high-quality aquatic products to improve quality, full use of seafood waste, development of new aquatic food. Thirdly, the development of improved traditional processing method, the introduction of advanced processing equipment, processing technology, increase the use of mechanical devices to achieve high-tech modernization and automation of production processes. Fourthly, enterprises should establish brand image, the implementation of brand strategy. Fifthly, establish and improve the management of aquatic products processing standards. Sixthly, establish the aquatic products circulation market. Seventh, enterprises should establish the guild of aquatic products processing, meantime, government should increase the support. In all, enterprises must do these countermeasures to ensure aquatic products processing industry development more steady, soundly, reasonably and rapidly.