The Ninth China Sports Tourism Fair Exhibitors Satisfaction Research

With the completion of China's "Twelfth Five Year Plan",the people's political,economic,cultural level have been significantly improved,residents sports consumption capita per increased significantly,and sports tourism as a sports service in a more and by more and more people's attention,because in tourism can not only to enjoy the pleasant scenery,also can also participate in sports activities to enhance physical fitness,entertainment and.Chinese Sports Tourism Expo is domestic only to sports industry and tourism combined to display the contents of the national exhibition displaying,promotion,promotion of sports tourism product guide to promote people of the sports tourism consumption actively to China's sports tourism products to the country An effective platform for the international market.Exhibitors at the fair play the role is very important,they need to demonstrate to the audience,publicity to the local characteristics of sports tourism resources,products and projects.Therefore how to run a influential sports tourism Expo has important research significance.This article mainly uses the literature material law,interview,questionnaire,mathematical statistics,logical analysis of the Ninth China Sports Tourism Fair exhibitors of satisfaction survey,and the use of statistics on the collected questionnaire statistical analysis,combined with field evaluation of exhibitors to illustrate the degree of satisfaction of Sports Tourism Fair this year to carry out and in view of the problems existing in the proposed corresponding countermeasures,to provide theoretical support for the future Expo better carried out in an orderly manner.Research results show that:(1)The establishment of exhibitors satisfaction scale table is composed of four parts,image,exhibitors expected,perceived value,overall satisfaction.Image is a factor of 2 are visibility of the popularity of the exhibition and exhibitors,exhibitors expected a total of 2 factors are high expectation;price perception value a total of three factors are exhibition conditions,the exhibition organization and personnel service;a total of three factors of the overall satisfaction are overall evaluation,the evaluation of whether it is worth evaluation and exhibitors,the success of the exhibition,through the SPSS analysis that the questionnaire has good reliability and validity.(2)Through the research that,exhibitors of Taiyuan,China Sports Tourism Expo show the overall situation that basically satisfactory.But due to exhibitors area,number of exhibitors,participating properties,objective self conditions of different exhibitors,the exhibitors of Taiyuan,China Sports Tourism Expo satisfaction differences were significant.(3)Through the analysis of the data,show exhibitors on the popularity of exhibition,high expectations and expectations of the general satisfaction mean less than 4.In these three aspects failed to do to the satisfaction of the exhibitors,the future in these areas to try to satisfy the exhibitors;exhibitors for exhibitors visibility,exhibition organization,exhibition and service personnel satisfaction,expectation are higher than 4,in these three aspects did to the satisfaction of the exhibitors,but from very satisfied there are still some gaps,and therefore maintain the advantage,continue to improve.