Under The New Industrialization Marketing Channels For SMEs Changes

China's 16th Party Congress to go to a new road to industrialization, is to insist on using information technology to stimulate industrialization and the promotion of information-based industrialization, and take the high scientific and technological content, good economic returns, low resource consumption, less environmental pollution, human resources into full play to the road to industrialization.SME is to promote China's economic development is an important force, in China's national economy bear the economic prosperity, technological innovation, and labor and employment, and other mission. China is a big country of SMEs, but not a country of SMEs, the development of SMEs are still facing many difficulties, ineffective marketing channels is one big area. Channels are sluggish due to restricted their market competitiveness, and ultimately affect the growth and strengthening of small and medium enterprises. Along with the establishment of China's market economy and sound, the fierce market competition and the impact of the Internet economy, making channels in the increasingly important at the same time, channels, tremendous changes have taken place in the environment, the traditional pattern of corporate marketing channels are tremendous blows. SMEs are facing both new opportunities, there are also more severe challenges. Enterprises must be based on the changes in the external environment to make timely adjustment of marketing strategy, channel change is one of its contents. SMEs must be integrated with its own characteristics, the use of environmental change opportunity, in accordance with the development trend of active channels to channel changes. In this context, SMEs with the concrete practice of China's reform strategy of channels to study not only of great theoretical significance, but also of a more urgent and practical significance.This paper first from the new industrialization of SMEs under the conditions of the business model is undergoing fundamental changes start with, analyzing the current business model in the face of the problems, constraints, enterprise marketing channels emerging new trend changes the characteristics and requirements. Thereafter, Combined domestic and foreign marketing channels to the status quo of China's SME channel changes affecting factors were analyzed. Finally SMEs in China should change direction and specific measures, combined with actual work situation, in the marketing channels of the company in the future with the implementation of the proposed solutions.