Regulation Technology And Tourism Industry "Prisoner's Dilemma" Addressing

In the mid-1990s, China's travel agents industry into the development of the fast lane. After nearly ten years of rapid development, on the one hand the number of travel agencies in China, the number of tourists and tourism revenues are increasing year by year, on the other hand many travel agent industry with frequent chaos, travel agencies organizational structure "small, weak, scattered, and poor", a huge number, efficiency is not high; division of labor system is not complete, mainly to the division level, the lack of vertical division of labor; the increasing homogenization of products, copying, imitation are serious, low technological content and lack of product innovation awareness and motivation; vicious intense competition, lack of non-price competition means of a price war intensified, information asymmetries serious, serious credibility crisis and the "Lemon market, " features many of the problems and some of them even become chronic problems of the development of tourism, the market failure and government failure to the travel industry into a "Prisoner's Dilemma" , a serious impact on the development of travel agencies.In the fierce competition in the market, how to regulate competition in the market, avoid disorder and industry to achieve sustainable development has become an increasingly important public policy issue.To solve these problems, travel agents need to clarify the controversial theory of government control, and scientific policies and regulations to guide, but the most concrete is that the urgent need for appropriate control system to an incentive and restraint that the interests of the main domain for particular a government action. Today, because of the government and the market in the border remains difficult to separate the ecological environment, the benign operation of travel agencies depend on the government's policies on the regulation and behavior support. Therefore the Government's control technology constitute the scope of the study this paper, the impact of this study is to the policies of the travel agent market, as well as the adaptation of academic support.Based on the author's long-term grasp this issue and concern, choose one of the typical tourism market - a market-based travel agents Hengyang case studies using empirical methods in this domain of the Government of a quantitative study, to clarify such a theme of this paper to game theory, asymmetric market theory and public economics theory as a guide, from the analysis of the status of travel agents industry, market characteristics and competitive posture start of the present stage of the Government's travel industry control of the substantive content and the reasons for the failure of government control through control of the Government of the need to standardize the behavior of the cases on the basis of empirical analysis, based on data and analyzed to clarify the main functions of government control of positioning and adjustment.