Research On Development Strategy Of Bright Future Machinery Company In China

Recent years, machinery market fluctuates changeably and unstably. First, because China economy is growing up fast and the eleventh 5year programming outline have been established, these are providing a vast development space for machinery industry. Second, with the entrance of WTO, our market opened more widely, and foreign company landed on China one by one. Because of the growing competition and more fierce challenge of Finance Crisis, our enterprises is forced to find another whole new road for our continuing development. Being BFMC, seemly, faced inevitably the opportunity and competition from outer and inner. With the opportunity, various complicacy and the fierce competition of machinery industry, how to develop in future, has become the most important issue that is in urgent need of solving.Just because of this, the text begins with the external assessment (including: politics, law, economic forces, technology forces, and analogous industry condition, etc), and the internal assessment (including: resource situation, technology level, organization condition, and company culture, etc). On the basis of it, expounds BFMC's Strength, Weakness, especially emphasize in Opportunity and Threat, namely SWOT analyses. According to the consequent, put forward to the developing strategy (including: total development strategy and general competition strategy), which is suitable for the continuing development of BFMC, and the concrete implement strategy (including: organization strategy, marketing strategy, finance strategy, and production strategy, etc), which is adept to the development strategy. At the same time, the text combined with the feature of company, trying to find the scheme of strategy control and management during the process of strategy implementing. And put forth the practicable plan of strategy control (evaluation and feedback), and the type of strategy control that matches to development strategy. With the integration of social responsibility and view of management value, the text establishes the ideas of strategy that coordinated environment and resource and makes them well matched. It forms persistent competition dominance and acquires more of profits. More importantly, it makes our company developed definitely and managed distinctively when we confront with ruthless competition. And set forth corresponding scheme for the development direction and mode that need prompt solving.The innovation of text lies in the combination with external and internal environment, taking SWOT analysis, on the basis of the result, the text put forward this idea of strategy. So, its feature is feasible and practical, which is accordance with the surrounding of company. According to the preliminary plan, we can evaluate and amend the mode of strategy, and control it by the relation of concrete matters, ultimately make it well directed.