A Study On District Tourism Integration On The Perspective Of Stakeholders

Under the strategy of government leading, China's tourism developed rapidly, the number of tourist and the total tourism income increased every year during the past thirty years. Now China's tourism scale is in the top of the world. However, we must be aware of the weaknesses, such as the low lever of the tourism development, the weak comprehensive competition, the development of the distract tourism based on the energy consumption and the investment increasing. Therefore, we must renew our though to change the way of tourism increase from the extensive mode of development to the intensive mode of development which results from industrial structure optimization, service quality improvement and tourism brand building. Relevant researches show that the valid way for a good distract tourism development is to hold the idea of "great tourism,great market,great industry". The tourism elements distribution must be extended to a wider distract and a bigger market. To adapt to the "great tourism", distract tourism integration is put forward as the new measure for distract tourism development according to the requirements of changing the way of tourist industry development and the tourist industry upgrade.Distract tourism integration is to lead and adjust all the advantages about tourism development, and avoid and reduce all kinds of disadvantages so as to realize the optimum distribution of distract tourism elements. It is the tourism structure adjustment and reformation and redistribution of the tourism benefits. Benefit is the internal motivation of individual and team action. The purpose of bringing up stakeholder theory is to understand and master the benefit opinions, appeal ways of all stakeholders and establish relevant benefit institution to make balance between the gainers and losers so as to reach the goal of distract tourism integration well. As one of the ten natural sceneries of China, the tourism economy income of Three Gorges is not in line with its unique natural resources and world famous brand value. It results from many factors among which tourism resource divided, weak tourism enterprises, disordered market, old and single itinerary are the key factors. So it is generally realized by the tourist industry, tourism experts and the government that Three Gorges' tourism calls for integration. Although there are many scientific researches about Three Gorges' tourism cooperation, resource integration and tourism marketing and also there are lots of tourism plans and cooperative agreements related to Three Gorges, this problem remains the same.This research paper taking Three-Gorges Reservoir Area (CQ)as the research objective bring stakeholder theory into the research of distract tourism integration. Tourism integration of Three-Gorges Reservoir Area (CQ) is a reformation and the optimization for the distract tourism which, of course, will break the existent benefit structure. In chapter four, the author analyses the benefit opinions, the disputation between beneficiaries and ways to benefit appeal of different stakeholders related to Three-Gorges Reservoir Area (CQ) tourism integration and gives the integrative strategy for tourism resource, tourism products and tourism market of Three-Gorges Reservoir Area (CQ). Beside, the author tries to explore and think about the enterprise running strategy, community participation models and government administration systems.