The Study On Strategies Of International Business Of Xi'an City Commercial Bank

With the opening of Chinese financial industry, Chinese banking industry will be encountered with heated competition of foreign banks, especially in international business. As a local commercial bank with a paid-in capital of 1.6 billion Yuan, it is essentially necessary for Xian City Commercial Bank to study business strategy.The Thesis tries to study the strategy of international business in Xi'an City Commercial Bank. There are seven parts as following: Chapter one is introduction. Chapter two is theory retrospect, reviews competitive strategy and analysis tools Chapter three makes a brief introduction of Xi'an City Commercial Bank and retrospect of its international business development. Meanwhile, make it clear the necessary of strategy management. With the aid of PEST method, five-force model and strategy group analysis method, Chapter four analyses the external opportunities and threats. Chapter five is strategy choice. Based on the above analysis, Xi'an City Commercial Bank will adopt the differentiation focus strategy Try to develop competitive advantage in a small target market and make it well known the "high efficient service", which will extinguish it from others .Chapter six mentions seven main measures to implement the strategy, such as set up customer relationship management, well control the credit risk and improve market promotion.The thesis draws a conclusion that as a local city commercial bank,in the heated competition environment, it should choose the differentiation focus strategy. To aim at the private-owned foreign trade companies, it should provide "high efficient service" in international trade credit accompanied with pricing method, which will help to extinguish it from others.