| In recent years, China's mobile communication had a rapid development as well as the revenue growth quickly. In the situation of communications market's fierce competition, vigorously develop the mobile data business and enhance mobile data business income ratio has become the consensus of the various communications enterprises. Major telecommunications operators have also raised the strategy requirement of enterprise transformation and data business development.At present, the competitive form has become into the competitive among enterprise alliances or industrial chains such as the operator + system integrators + network technology developer + terminal manufacturers. The operators have paid much attention on coordination and have taken some practices on it in some ways e.g. Terminal Customization. In addition the development of two-sided market theory provides us the tools analyzing the data business market this new emerging markets.This paper described the characteristics of mobile data business market, combined with the analysis of data business industrial chain evolvement, work out the position of operators in the market. Then use the industrial chain theory and two-sided market theory to analyze which effect does the operators plays in industrial coordination activities as well as providing platform in two-sided market. |
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