Research On Project Management Of Mobile Operators Enterprises Annual Business Plan Preparation

As China's reform and opening up the telecommunications industry continued to deepen, strategic planning, developing an annual business plan has become a mobile operator internal management one of the basic needs. In order to increase the annual operating plan of science and rationality, the use of project management to the annual business plan prepared by management scholars and business managers of great concern. Based on the research enterprise mobile operators in the preparation of business plans and methods on the basis of characteristics, the use of project management thinking , it is given that a mobile operators for corporate annual business plan preparation of the project management programme .First, this paper analysis annual business plan of the position, role, content and preparation process. Secondly, the annual business plan prepared in key technology and methods of study, combining the characteristics of enterprise mobile operators, mobile operators are given for enterprises operating methods and objectives of the annual operating expenses budgeting. Through the value of ARPU, churn rate, the rate of account management and other key parameters of the estimates, the establishment of business development prediction model to determine business objectives through the cost structure of business analysis, application of estimation methods and technology, determine costs budget. Finally, the above method and process to be refined, the application of project management ideas, designed for mobile operators corporate business plan preparation of project management programme to strengthen the preparation of the annual business plan process management and improve the preparation of business plans for the efficiency and quality .