"Security Mobile Phone Project" Business Plan

The gap between the rich and poor becomes more and more serious; this is the mainreason to cause the Crime. Since the late1990s，the crime of robbery and stealing whichis focus on seizing other’s property as purpose and the robbery with murder as well asrobbery with rape are all ranked in a very high rate of crime incidence. This is a greatthreat for all citizens of their own life and property. In this situation, the urgent demandfor the new channel of alarm mode which could be faster easier and hidden waycompared with traditional phone dialing of110or SMS becomes more important. In thatcase, we could get quick help with sending the alarm signal immediately when we facedthe illegally threat and violation.Using the new technology as a good tool to develop and invent a security terminalson the mobile phone which could connect with alarm system, this is also the mission andunavoidable responsibility for all social management bureau and the communicationsindustry as well as government. The new mobile phone with the “One Key” emergencyalarm system and self-protection from the robbery and stealing could not only help tosend out the alarm information when the victims who is facing the dangerous situationbut also could send the alarm information in advance to the alarm system before thedangerous situation real happened that could fulfill the effect of “bodyguard” of mobilephone.“Personal security” is a new product with value-added service which already getsmany Independent intellectual property rights and national patent. If this new product of“Mobile internet alarm system” could be promoted and popularized, each customer whois using the mobile phone with this system could become the plainclothes detective whichcould fulfill the full power of the situation that the limitation of power of polices could bemeet by each normal citizens. This great development also could be a great alarm andthreat to all criminals that could decrease the criminals to break the law again step by step,at the same time, decrease the rate of people who break the law first time greatly. In thatcase, the social security will become better and better.This Business Plan meets the request of new technology innovation、continuesdevelopment as well as combines the theory with the real operation. By elaborating theconcept of this security alarm mobile phone、the current development situation of thisindustry as well as the current problem and the factors of impact it faced. Take this project of “security mobile phone” of T Company as the object, taking the related theoryof strategic management as reference; collecting the related material; using the PESTanalysis tool as well as the SWOT analysis tool. To develop the solution and suggestionof the industry development by using deeply analysis of the challenge and opportunitythe industry faced. After the overall analysis, there are several conclusions which is goodreference for this new innovation company.The purpose is that, this Business Plan could be as an introduction to all potentialventure capital, related bureau. To attract the potential investor to get investment both forstock right and credit right by showing the future benefit this product could bring as wellas the social effect.