The Research On Business Model Development Of Real Estate Intermediary Enterprise Of Shanghai

The real estate intermediary service industry not only is a real estate market constituent, but also has the extremely important promoter to efficiency enhancement of other essential factors and even the entire market system operation. This article take shanghai real estate intermediary enterprise as the research object to elaborate the concept and connotation of business model, the composition skeleton as well as its vital significance to enterprise. On this foundation it explains the connotation of the real estate intermediary enterprise business model, and introduces several kind of business models such as the single shop model, the regular chain, the franchise chain and the brand alliance model, then from the economy, the operation and the strategy makes the comparative analysis about these kind of business models, and points out that the formalization chain-like will be the main business model of the real estate intermediary enterprise in the future; Secondly, it elaborates the background and the advantage conditions of the real estate intermediary enterprise in shanghai, which experienced four stages and displays the different business model in the different development phase ,then drew out the vital significance for studying the business models of the shanghai real estate intermediary enterprise; On this foundation, it analyzes the present development situation of business model of the real estate intermediary enterprise in shanghai, and pointes out that the regular chain is the present leading model in shanghai and the development conditions are not mature to turn to the franchise chain. Under this present situation, enterprise business model has many problems, so this article analyzes the reasons from macroscopic and the microscopic aspects. In view of these reasons, it profits from the mature business model of the real estate intermediary enterprise in Taiwan and provides the corresponding measure and suggestions for developing business model of the real estate intermediary enterprise in shanghai from the government, the industry and the enterprise level. From this, it hopes to provide useful experience for the real estate intermediary enterprise in shanghai and even in China to develop stably and continually.