A Study On Potential And Competitiveness About Hotel Industry

Competition is the main rule of market economy. The strength of competence means the ability of company growth and its development status, also means the boom and downfall of a industry. In the past 30 years of reforming and opening, the trend of economy globalization and region integration speed up the flowing and collocating of resource, talents, capital and information in global market. With this affection, the competition of Chinese hotel industry which has involved into global competition earlier than others has become hotter and hotter, no matter among companies or between regions. All keep eyes on how to promote the regional and urban hotel industry competitiveness.It is necessary to dig out the potential of industry in order to promote its competitiveness through transform potential to competitiveness. So we have to make out these questions: What's the essential of potential and competitiveness? What factors affect the change of potential & competitiveness? What's the inner mechanism of transforming potential to competitiveness? Is it possible to keep the industry sustainable development in some ways? For the theme of potential and competitiveness of hotel industry, this dissertation try to answer relevant questions mentioned above. The full text is divided into five chapters:Chapter 1: Introduction, define core conceptions and relevant literature review.Chapter 2: Essence of potential & competitiveness and relevant evaluation system reference, discuss the essence of potential & competitiveness with using industry philosophy, plutonomy and industry economics; Review relevant internal and international evaluation system about potential and competitiveness.Chapter 3: The evolution system of potential & competitiveness about hotel industry, establish the elementary evolution system according to every factors that affect the potential & competitiveness, then filter and classify all factors through professional survey and using SPSS software, and finally set up the evaluation model.Chapter 4: Case analysis: take Shanghai and Hong Kong as example; Analyze theirs potential & competitiveness of hotel industry according to established system.Chapter 5: The transforming potential to competitiveness, discuss the inner mechanism and external stimulation, figure out the countermeasures to cultivate potential and promote competitiveness.