Research On The Competence Of The Tian Yi Economy Hotel

Along with the reform and opening up, the domestic economy and tourism have been developing rapidly, gave birth to the demand for Economy Hotel. Under this good market development prospect, domestic Economy Hotel has attracted a lot of domestic and foreign investors to invest in Economy Hotel, economy Hotel has got a rapid development. In a decade, there have been many Economy Hotel brands, at the same time, foreign well-known Economy Hotel aimed at China's great potential, and vied for Chinese Market. How to survive and become a pressing problem facing the Economy Hotel, hotel industry's competition is the competition of the hotel competitionCombined with the industry characteristics of Economy Hotel, the evaluation index system of the competitiveness is proposed and established for Tian Yi Economy Hotel, Analyze the current situation of the competitiveness of the Tian Yi Economy Hotel, and according to the weight of index factor, analyze the competitiveness factors of the hotel, purposefully study on the evaluation and promotion strategy for the Tian Yi Economy Hotel.First of all, this paper discusses the background, purpose and significance of the research, the domestic and foreign scholars on the competitiveness of enterprises in the present situation, this thesis intends to adopt the competitiveness evaluation method; in the basic theory part, the paper mainly expounds the theory of competitiveness, the theoretical basis of the competitiveness of the hotel, and it provides the relevant basis for the case study; analysis of the basic situation and the competitiveness of the Tian Yi Economy Hotel, introduces the basic situation of the Tian Yi Economy Hotel, analyze the competitiveness of external environment, and industry environment analysis for Tian Yi Economy Hotel, construct the evaluation index system of the competitiveness of Tian Yi Economy Hotel; use the Delphy method, the weight of the index and the index of the hotel's competitiveness criterion and the score of the index layer were also scored, the weight of the index and evaluation sets of all levels are obtained. evaluate and analyze by using fuzzy evaluation method, and according to the results from this analysis, it showed that the competitiveness of Tian Yi Economy Hotel is general, and purposefully propose improvement plan and suggestion, after a period of implementation of the promotion strategy, again evaluate and analyze the competitiveness evaluation of Tian Yi Economy Hotel by using fuzzy evaluation method, it showed that the competitiveness of Tian Yi Economy Hotel is good, so it enhanced the competitiveness of the Tian Yi Economy Hotel.