| The enterprise ability theory has widespread and profound origin.Since the concept of enterprise core competitiveness was proposed by Hammer and Prahalad in 1990,the study on establishment and elevation of enterprise unique competitiveness, core skills and abilities has already become the focus study of enterprise core competitiveness in both China and western countries.The competitiveness becomes more and more intense as a tertiary industry and service trade,because how to establish and elevate the core competitiveness has become urgent and practical significance.The important events--the increased progress of economy globalization,the successful hold of Beijing Olympic Games and the apply for the 2010 Shanghai Expo will raise a new upsurge of investment on hotel industry in China.Facing the good opportunity of progress,out hotel industry will face the global market and compete with the international well-known hotel management group directly.There are 7 chapters in this essay:First,in the chapter 1,the introduction,gives an introduction about the study significance and the study situation,method and framein China and abroad.Second,the part 2 is the theory part which systematically introduces the theory base of enterprise competitiveness,the characteristics and definition of the core competitiveness.In the chapter 3,it gives a detail introduction about the development,inside and outside environment,situation and characteristics of the core competitiveness,etc.And then the chapter 4 is the application part which systematically analyzes the origin andthe construction of the core competitiveness and estimates the competitive situation of Dalian Bangchui Island Hotel.After that in the chapter 5,it is comparing and evaluating for the competitive situation of Dalian Bangchui Island Hotel. the chapter 6 is how to enhance the response of Dalian Bangchui Hotel.At last,the chapter 7 is the summary part,introduces the conclusion of this essay and existing problems. |
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