A Study On The Government Acts On Convention And Exhibition Urban Management And Development Strategies

Along with the continuous upgrading urban functions, the city has become the protagonist in the economic tide, China's leading MICE economic development. Many domestic cities has aimed at enticing the MICE economy of this cheese, the constructing of large-scale exhibition venues, in pursuit of the Convention and Exhibition economy "gold mine" get in the bucket. The convention and exhibition and industry is a phased and long-term work. The government has to face commonality services and the guidance function in the industry development This papers from the urban management perspective on the role of the Government's Urban Development .And give some advice from the development of ideas and perspectives of the operation of the Government in the convention and exhibition business in the process of urban development proposal.This paper describes the development of Convention and Exhibition City (foreign convention and exhibition industry and the development of China's urban development) to tabled as a whole exhibition urban development, as later on the basis of primers. Then it described the purpose and significance. Then define the concept of the government marketing, the exhibition and convention city, urban management, so as to make a clear exposition of the concept to the text after the note.China's exhibition industry management model is the choice of location in the city convention and exhibition industry in the role of the goverment. through the analysis MICE City at home and abroad of business models, to Hanover, Singapore as the representative of the city convention and exhibition industry management of government-led model and Las Vegas is a typical market-oriented to draw on, from both the model Based on the features and choices in the market and government relations on the basis of the theory in light of China's Exhibition of the actual operation of the city to determine at this stage of China's exhibition industry city management of government-led model. Then, on how to operate government-led city convention and exhibition industry to determine the location of government functions: to create the environment, planning, organization and implementation, standardized supervision, and build brands. Against these five areas, the city Conference and Exhibition on China's inadequate analysis of the operation.Government through the correct positioning of the MICE city development and the role in this behavior on the basis of this defect, the author from the urban infrastructure, the overall marketing system, the exhibition industry group, the elements of training and exhibition city of five brand direction, how the Government proposed development Exhibition improve urban management's proposal that this exhibition of China's urban management practice from a theoretical and practical significance.