On Validity Research Of Supply Chain Coordination With Revenue-Sharing Contract

Supply chain contract can solve the "bull effect" and "double marginalization" in some degree, improving the whole revenue of the whole chain. There is very important theoretical value and practical value on supply chain Coordination mechanism research.We provide the important theory basis of the research including contracts theory, game theory and motivate theory, and construct the extended newsvendor problem model according to the classic newsvendor problem model. Then several main contracts model will be introduced, they are revenue-sharing contract model, quantity discount contract model, whole-price contract model, buy-back contract model, quantity-flexibility contract model and feedback-penalty contract model. This part mainly includes the research outcomes that have been deeply discussed.Based on these works, we come to the main conclusions and creativity:Coordination mechanism of revenue-sharing contract in supply chain will be regarded as a key point of the research. On the validity of the coordination mechanism of revenue-sharing contract, several assumption aspects will be discussed in the research, for example, fixed commodity price, market needs changing with commodity price, several competing retailers, and some special conditions. The research will be developed in contrast to other contract model. In this part, the research of supply chain coordination under emergent event with revenue-sharing contract is deeply developed; a new model will beconstructed. At the same time a revenue-sharing contract based on feedback-penalty strategy will be constructed.At last, the conclusion of this paper will be made out and the further research trends.