The Application Of Project Portfolio Management Theory In Enterprise Research And Development Management

In the intensely competitive market place, how to maintain a healthy business with sustainable growth became a challenge for all the enterprises. Product development is a major approach to extend business. An enterprise must step up to create new product concept and develop new products base on its business strategy and marketing research. Then launch it as soon as possible with supportive service. How to gain competitive advantage on new product development? Better management on NPD projects is the key. Using Project Portfolio Management to set up and optimize NPD process is an effective way for enterprise to improve its ability and efficiency of new product development. In this article, I will analyze the NPD process base on Project Portfolio Management theory focusing on the following aspects: concept screen, strategic positioning, project portfolio optimization, decision making, tracking and management. Contents for resource and quality management of NPD projects, etc. I will also demonstrate how to implement Dynamics Compositor Table, Biz Expected Value, Bubble Chart, Maturity Model in project portfolio management.