Project Portfolio Management Mode In Chinese Healthcare Product Companies

Project Management (PM) has developed rapidly in the fields of IT, Military, Architecture, Manufactory Engineering, Real Estate and Products development, etc. However, few business entities in China, even most of national famous companies, recognize the important role of PM and apply its concepts and methods.As a matter of fact, more and more marketing activities become projective, and its management and business are operated through a great amount of projects, relative or irrelative. The reality is that the academic research on PM is far behind the societal practice of business development. It's a critical task and urgent need definitely for scholars to setup the systematized frame of Project Management and valuable theories which match the business reality and trends in this era.In this paper, author is trying to create a Project Portfolio Management Mode focus on Healthcare Product Companies after analyzing the medical market environment and mature level of Project Management on these groups. The major object of this article is to find how to select right projects besides to accomplish projects in right way. It consists of these topics, the concept, extension and unique features of Marketing Project Portfolio Management in Healthcare Product Companies, Evaluation Model of Marketing Project Portfolio Management based on four criteria, Strategy, Investment and Return, Customer Satisfaction and Emergency degree, also introducing the Analytic Hierarchy Process (AHP) combining with Group Eigenvalue Method (GEM) into group decision.Furthermore, Central Marketing Department with Business Strategy function is another important topic which leads to construct a new core organization and improve the performance in related enterprises.