| Due to its natural monopoly and public benefit, water industry follows the traditional managing system of state-owned enterprise since the plan economic era. With the development of economy and the advancing of market economy innovation, the traditional managing system shows its disadvantages: profit loss, low serving quality, deficiency of construction fund, low labor efficiency, slow advancing of technology. Meanwhile, society calls for the breaking up of monopoly and better service, and there is the surge of external capital entering water industry. Of all the state macro-policies, it is evident for water industry to carry out marketing innovation. On the background of Shenzhen water investment company, and aiming to development strategy, this article makes analysis on market principle and industrialization of water industry.Through discussing the trends and practice of strategy, this article illuminate the choice of the topics, the research thinking and the technology method, and manifests the content and significance of study. Meanwhile it makes detailed analysis and statement on the domestic water industry on the basis of self-development and marketing situation. Under the background of pushing water industry marketization, and complying with the strategic theory and policy, the article introduces PEST and SWOT as the analytic tools. Though making in-depth strategic analysis and matching, it puts forward the basic positioning of Shenzhen water investment company development. By reinforcing marketization, market exploring and product development, company can achieve intensive grandness. This article makes out the strategic plans after studying the continuing competition advantages. At last, in order to carry out the strategic plans and development positioning, the article puts forward the detailed suggestion and steps. |
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