Research On Development Strategy Of Y Company Under China Railway No.5 Engineering Group

Along with the all-round opening up of China' s building market and the public listing of China Railway Group Limited, significant and profound changes have taken place in the internal and external surroundings of Y Company, which is a subsidiary to China railway No. 5 Engineering Group Co., Ltd. and is one of the third-level subsidiaries to China Railway Group Limited, contributing itself to the major business of building and construction China Railway Group Limited. Being faced up with the market that is in increasingly intensive competition, Y Company, as a traditional state-owned railway construction enterprise, is necessarily required to have an all-round understanding of the macro environment and competition situation that face to the enterprise and even the construction industry, to accurately grasp the market positioning of the company, to reasonably combine and harmonize the resources and competitive advantages of the company with external environment, and to carry out research on the development strategy of enterprise, and then to grasp every possible opportunity, to make full use of advantages and to avoid weaknesses so as to build a foundation for realizing the company' s strategic goal of becoming a stronger, bigger and better enterprise and achieving a sustainable development.This article comprehensively uses relevant theories and approaches of economics, management, marketing and strategic management to systematically research and discuss the external environment, industrial circumstance, resources situation, competitive advantages and weaknesses of Y Company, and puts forward the corresponding development strategy, as follows: To consistently rely on the building industry, to further increase the market shares in railway and highway construction, to aim at standing among the first-rank third-level subsidiaries of China Railway Group Limited, to be centralized on the operation of projects, to regard the low-cost competition and high-quality management as its major instruments, to achieve a breakthrough by means of forming the comprehensive special-purpose construction capability with competitive advantage, so as to build Y Company into a building and construction head-contractor of harmonious innovation, technology concentration and management efficacy with diversified economies, stable business area and engineering advantages. By means of discussing a series of issues, such as the deepening of regional and sector operation, the strengthening of project management, the promotion of scientific and technological advancement, the organizing of professionalized construction team, the training of core talent, the utilizing of advantages in ideological and political work as well as the building work for CPC Party peculiar to state-owned enterprise and the advancement of enterprise culture, etc., this article is expected to provide the decision maker of Y Company with a helpful reference for setting up the development strategy of the company.