The Study On Strategic Planning Of Corporate Entrepreneurship

Corporate entrepreneurship (CE) is an entrepreneurial behavior on organization level and CE is also the key to become "Everlasting" enterprise in the knowledge-based economy era. But in reality, there are so many "irrational" phenomenon which lead our country's enterprise to failure. For example, enterprise resource are charred, trapping in an "Innovation trap", the enterprise growth is out of control and so on. Why? One reason is the bureaucratic system and traditional management models which hinder the implementation of CE; the other is dissymmetric phenomena and the complexity of management issues. All of those reasons are directly lead the "irrational" phenomenon and the totally failure of CE.When we shed light on the enterprise which successfully implements CE, We may gain a essential enlightenment that corporate entrepreneurship must need the guidance of strategic planning system. Therefore, we construct a triangle theoretical model which can be used to guide CE.The model composed of three core elements in CE: CE's opportunities, CE's resources and CE's team. All of them serve as three brace which hold up a strategic planning platform, besides, in the face of severe competition and dynamic changes in the environment, the Platform also rely on three strength: the discriminating strength of CE's opportunities, integration strength of CE's resources and gather strength of CE's team. The main purpose of those strengths is to maintain the three brace fit and balance, thereby ensuring the platform in dynamic equilibrium state.At the same time, I applied this model to the development of A company'CE which illustrate the model can be used in reality, All in all, this model have great realistic significance.