The Research On Improving The Quality Of Famers' Consumption

China has nearly more than 720 million farmers, accounting for 55.1 percent of the country's total population, is the largest and most broad market. The improvement of the level and the quality of rural residents'consumption and not only relate to the prosperity and development of the rural economy, but also affect the entire national economic growth and social development. Yet, statistics show that the 2007 annual retail sales of consumer goods is 8.921 trillion yuan, of which the county and below county level retail sales is 2.8799 trillion yuan, an increase of 15.8 percent, only is 32.28 percent of the country's total consumption. This is due to the long-term non-balanced urban and rural development strategies, so that the consumption of Chinese urban and rural residents has obvious gap, consumption of farmers among inter-regional has obvious quality non-balanced, Resulting in the overall consumption of rural residents in China are not high quality. Consumption of rural residents grow slowly, the structure of consumption upgrades lag and improvement of the environment of consumption has difficulties, which impacts the improvement of living conditions of farmers, which constrains China's sustained economic growth, which impacts the achievement of a well-off society. In the great journey of building a harmonious society and building a new rural community, improve the quality of our people's consumption; particularly to improve the quality of people's consumption in rural areas is an important and arduous subject.Today, there are many problems affecting the improvement of quality of consumption in China's rural areas, such as poor infrastructure, the deterioration of the natural environment, slow growth in farmers'income. Before do something to improve the quality of rural people's consumption, we should establish a set of evaluation system in line with the special circumstances of rural areas, and then to inspect the quality of consumption of rural residents, and to analysis the existing problems. Because the quality of consumption of rural residents not only reflected in the number of their consumption, but also in the relative volume compared with other groups, and this is also related to their psychological feelings. Therefore, the analyses of the quality of consumption of China's rural residents, must consider various factors, such as the quality of consumption of urban residents, consumption of farmers in different areas, and satisfaction of rural residents'consumption, and so on.Improving the quality of rural people's consumption is an important task, which needs the support of all sectors of society and efforts. Only all sectors of society coordinate and do a great of efforts, we can promote continuously the development of the rural consumer market. Only all sectors of society coordinate and do a great of efforts, we can speed up development of changes in rural economic and social. Only all sectors of society coordinate and do a great of efforts, we can improve rapidly the quality of rural people's consumption, we can solid and steadily push the building of new socialist countryside forward.