Study On The Driving Force For Innovated Development Of Traditional Tourism Destinations

In the 21st century, with the vigorous development of tourism, a large number of new competitive tourism products have come out in succession. At the same time, with the rich market of choice, the fierce competition is arising. Faced with increasing competition, if China's traditional tourism destinations want to adhere to its leading position in the tourism industry, there is an urgent need for innovation and development. Deepening the research of dynamic system for tourism development in traditional tourism destinations, is to solve China's traditional tourism destinations for the innovation and development, which has very important significance in the theory and practice.Today, the traditional tourism destinations in China have entered a mature stage afterdeveloped for twenty years. A series problems have appeared, for example, tourism products and traveling routes are out of date and their qualities have declined. In order to solve these problems and maintain the sustainable development of tourism, it is necessary to optimize and innovate tourism products.The purpose of optimizing and innovating tourism products is to solve the problem of destination lacking driving force. Survey and research shows that traditional tourism destinations in tourism development momentum factor can be divided into macro conditions, the basic conditions and management conditions of three major categories of 16 factors. The macroeconomic conditions include the level of economic development, foreign economic ties, geographic conditions, government decision-making, tourism demand and market competition; basic conditions include tourism resources, tourism, hospitality facilities, public services, culture, ecological environment and product innovation capabilities; management conditions include tourism management system, travel services, brand awareness and marketing .In addition, there is greate differences in tourism development power system between the traditional tourism city and traditional tourism scenic spots: First, macroeconomic conditions have a greater impact on the traditional tourism city in tourism development and economy factors play a evident role in the performance particularly. Second, the basic conditions have equal impact for the two types of traditional tourist destinations in tourism development. Third, the management conditions of the area of traditional tourist destinations paly a greater impact on tourism development. Two types of traditional tourism destination are to be as the basis of their own power system for innovation and development.Therefore, the traditional tourism cities should strengthen the innovation and development for tourism from geographic conditions, foreign economic ties, public infrastructure, economic development level, culture and tourism reception facilities and other aspects. The innovation and development of traditional tourism area should pay more attention to brand visibility, tourism resources, ecological environment and tourism demand, tourism service standards, product innovation and government decision-making, and so on.