A Study On Integrated Strategy Of Innovational Medicament Industrialization

Innovation is not only an enterprise's life, but a motivity to drive its development. Without innovation, there is no economic benefit in pharmaceutical industry. R&D and industrialization is system engineering for innovational medicament. Any enterprise has to establish its right thought of innovation in terms of its own conditions. Combining new medicament and intellectual property means mint profit, and this is the model of R&D and industrialization all over the world. To enterprise, the course to medicament industrialization needs making use of all kinds of resources in terms of its own conditions. Any enterprise should evade the risk from medicament innovation of R&D and industrialization when speeding in the course. Also, enterprise should choose suited industrial model and management system by searching on the industrialization strategy of innovation medicament, and start the medicament market as soon as possible by making full use of all types of capital and with the help of marketing strategy such as product, price, place and promotion. At the same time, manage the innovation industrialization become huge economic profit and let it be a real"heavy bomb".On the basis of inheriting and summing up the related investigation results that came form home and abroad, this thesis mainly discuss the topic including :(1) R&D and management of innovation medicament;(2) The industrialization model of innovation medicament and its existing questions;(3) Putting forward the industrializing integration strategies and its consistency on the basis of new time.At last, this thesis makes an application study on BHT Company by making use of the mentioned methods.