The Y Travel Agency Strategic Plan

The Y travel agency is engaged in the traveling reception for many years. Recently competition is fiercer than ever before. The tourism total quantity is increasing while the traveling company's profit is persistent reducing. Simultaneously the other travel agencies carry on the innovation in the management; the Y travel agency's total turnover and profit are also dropping. Under this kind of situation,company's strategy should have a change. This article is just taking the analysis about this .The dissertation summarized and reviewed the development of the company's strategic theories. The company's strategy is a proactive and leading guide effective decision after we take consideration on existing strategic inertia, allocate the company's internal resource properly , and understand the external environment changes and industry changes , and perfectly understand the competitors'strategies and their evolution of tactics . At the same time the company should change its resource and competitive ability over time and make use of the market chance to create the competitive advantage dynamically .Analyzing the exterior situation , we discovered the subdivides in the market , the commercial traveling market scale is expanding , the profit is rich , simultaneously the company had the experience , held the certain proportion in travel agency's income , carried on the fit and unfit quality choice through the analysis competition situation , the travel agency should carry on the strategic , rapidly enter this market , take expected success as the specialized operator which should subdivide the market domain .