The Study On Core Competence Of The Sichuan Changhong Colour TV

The aim of this paper is studying on the core competence of SiChuan ChangHong color TV, making strategies to promote the core competence.Finding the prombles of ChangHong color TV in core competence, by contrast to the core competence of other five brands in color TV industry.This paper Used AHP method get the proportion, used Delghi Mehtod to get the scores some index which can't be caculated directly,used the method of qualitative analysis and quantitative analysis to study the core competence of SiChuan ChangHong color TV.Firstly, this paper introduced the actuality of core competence theory and evaluating method in Domestic and international, and analysed the color TV industry detailedly. Put forwarded the model in the core competence of color TV enterprise.Secondly, this paper builded the model which analyse and evaluate index sin the core competence of color TV enterprise from the core technique competence, core market competence, core management competence and core employee competence.Thirdly, using AHP and Delghi Method to evaluate the core competence of six brands in color TV industy, compared to the scores of index from each aspect, SiChuan ChangHong color TV found the problems and causes.Finally, this paper posed the strategies of the core competence of SiChuan ChangHong color TV, from several aspects such as updating technique competence,making and adjusting the development strategy,implementing modernization enterprise system, perfecting motivation and control mechanism, consolidating low cost advantage,setting visualization in high brand level, exploiting oversea market, perfecting risk preventment system, building enterprise culture in core competence and consolidating the training of employee to support the core competence.