Study On Domestic Automobile Company Patent Strategy

As the gradually opening of automobile market since China enters WTO, Chinese automobile industry develops with a high speed as well as suffers from the intellectual property right tangles with multi-national auto companies which sue their Chinese counterpart in the name of infringing patent rights so as to constraints the development of Chinese auto industry. Chinese auto companies are in an inferior position in patent battles for their patent lags. Therefore, it is significant to study how do Chinese auto companies survive and develop, how to execute their own patent strategy, and how to break multi-national auto companies'patent barriers.Under the background of our auto companies'patent competitive situation, this paper uses a study method by combining theories and practice, raises up some accordingly tactics, and hopes to bring some advises to our companies.This paper firstly summarizes the basic theories of company patent and patent strategy, then analyses the detail patent competitive situation confronted by our auto companies. According to the real condition, Fudenberg two-stage patent competition model has been introduced. By mathematically analyzing the academic models, this paper has proved how to manage the patent competition with foreign companies and provided the grounds of argument for our companies. In order to understand patent strategy theory better, this paper chooses typical cases to make comparison, hoping to make those serious patent strategy easier.On both theory and practical study, advises are raised in the last paragraphs to give out same detailed execution tactics. And these tactics also bring some exploration to the real patent strategies.