From The Perspective Of Web2.0 To Explore The Escalation Of Marketing Strategy

In recent years the Internet technology and the application presented some brand-new characteristics, and the Internet is transforming from the unidirectional dissemination's Web1.0 time to the interaction emphasized Web2.0 time. The enterprises, which paid great attention on the network marketing, deeply depent their business, no matter the information resource content or the servicing method, on the Internet. Inevitably facing the promotion problem of the network marketing, they set out inevitably from Marketing1.0 to Marketing2.0.This article through to Web2.0 and correlation technique's comprehensive combing, has discussed it with emphasis regarding the enterprise network marketing behavior influence and the application prospect, including Web2.0's limitations, chief features, the difference to Web1.0, technical applications and so on. Later, the four-emotional theory in the field of marketing, the Long Tail, the Six degrees of separation and the AISAS model theory as the theoretical basis, web2.0 explores a network marketing opportunity for the development. At the same time, as a result of the Internet development from 1.0 stages to 2.0 stage, the enterprise market marketing promote from Marketing1.0 to 1.5 and then to Marketing2.0. This article first analyzed the relations between Marketing2.0 and the Web2.0, and the Marketing three stage, then emphatically discussed the present situation, problems and the future tendency of the Marketing2.0 application and so on, finally from consumer's angle invited to exploit new network marketing of China Merchants Bank (CMB) cards. Just as that Web2.0 does not completely substitute the traditional Web, Marketing2.0 wont do the same thing to the Traditional enterprise marketing. Based on the traditional service and the traditional network marketing, Marketing2.0 unifies 2.0 application characteristic one kind of conformity pattern, such as the blog, the content polymerization, the consumer interacted, the community build and so on are in the present 2.0 applications as the quite mature application form. Because 2.0 technologies emphasizes the interacts with the reader, the strengthen of consumer's experience, and the direct action in the user's needs, it has materially inevitably effected the enterprise network marketing pattern, brings a fundamental inevitably for enterprise's market marketing transformation.