The Study On The Mobile Communication Market In Daqing

Mobile communication industry has developed very fast recently. China, possessing more than 400 million users, has been the largest mobile communication market all over the world until the end of 2006. Daqing is the industrial city whose main industry is petroleum and petrochemistry industry in Hei Longjiang province. The income of communication market accounts for 10% of the mobile communication market in Hei Longjiang. The analyses of the mobile communication in Daqing will be very significant for the competition and development of the mobile communication market in Hei Longjiang. As a result, writer decide to do the market analyses of the mobile communication market in Daqing in the hope that the essay will provide objective basis for the scientific and effective marketing decision-making of the Hei Longjiang Mobile Communication Corporation in Daqing mobile market by the study on Daqing mobile communication market and the understanding of Daqing mobile communication market.Based on the related theoretic knowledge of management, focused on Daqing mobile communication market, the paper did detailed study on the previous market research, hoping that it can contribute its effort for the development of Hei Longjiang Mobile Communication Corporation. The essay consists of five parts. The first chapter brings up the topic of the saturation of mobile communication market, and it mainly looks on the research background of this essay, describes the development and current situation of China's and Daqing mobile communication markets, and analyzes the necessity of market research on Daqing mobile communication; the second chapter focuses on the means and theories of the market research on Daqing mobile communication; the third chapter looks on the design and implement of Daqing mobile communication, and mainly introduces the aim and means of the research, questionnaire sample design, implement of the research and analyses on statistics, and features of the questionnaire. The forth chapter is the basic evaluation of the research results, and it analyzes the market saturation, market potentials, price flexibility, premium price ability, multi-cards, functions of mobile phone, transfer of net and change of cards, etc. The fifth chapter is conclusion and suggestions. Based on the conclusion and analyses of the research, this essay provides several suggestions to Hei Longjiang mobile communication company on how to improve market sales work.