Study On The Competition Strategy Of China.com

In recent years, internet market of China developed very quickly, the user amount of internet business reached to 13.7 billion at the end of 2006. Since Portal Website has the integrated production system, the competition between these kind enterprises is very fierce. China.com was founded in 1994 and was list on the NASDAQ in 1999 as the first Chinese IT Stock. In these years, China.com experienced changeable situation of Chinese internet industry, and accumulated rich business experiences and grown fast during 5 years. But compare with the main competitors, sina.com, sohu.com, 163.com and tecent.com, China.com is weak in the market sharing and business revenue.Be the main portal website, China.com need adjust the competition situation, strengthen internal foundation, increase the market sharing and revenue under the guiding of a clearly, efficiency competition strategy, be stronger and bigger.This article applies many theories and study ways of strategy management, researched on China.com's competition strategy: firstly, used the PEST analysis frame to find the Opportunity and Threats of China.com in external environment; secondly, used Porter's "Five Forces" model to analyze Strength and Weakness of China.com's internal resource; lastly, base on above deeply analysis results, used the SWOT analysis method to choose the competition strategy style of China.com. After confirming of the competition strategy style, strategy implementation was established. As a staff of China.com, I hope that I point out in this paper would make improvements to China.com's business in the future.