Apparel Brand Strategy And Clothing Education Personnel Training

At present, joins WTO and global economic integration speed quickening successfully along with our country, the brand manages into Our country Clothing Enterprise to participate in the market competition the key.The Henan Province clothing enterprise needs to want to hold the small space in the international competition stage.The implementation brand strategy is the key is at.The clothing brand strategy implementation besides other hardware essential factor, mainly is the clothing professional's request, but talented person's raise needs the full scale development which the clothing educates.In order to enable the Henan Province apparel industry to obtain the considerable development, this article unifies our country brand development the process and the present situation, through to the Henan Province peripheral apparel industry present situation investigation and to the Henan Province apparel industry present situation analysis, proposed the Henan Province apparel industry development brand strategy idea.First investigated the Henan Province apparel industry development present situation.Through to the Henan apparel industry present situation analysis, first the multianalysis Henan Province brand management the present situation as well as the Henan Province clothing enterprise brand image existence question, the Henan Province clothing brand management development influence factor, has studied the Henan Province apparel industry clothing brand strategy each core content.Has in detail indicated the clothing brand strategy concrete step.Next elaborated implements when the brand strategy the apparel industry to talented person's demand condition, from the clothing enterprise to the talented person demand characteristic, the clothing enterprise analyzes separately to the talented person demand structure two aspects.And diagnosis at present Henan clothing enterprise's talented person present situation.The third basis clothing enterprise to talented person's demand characteristic and the Henan Province clothing enterprise talented person present situation, the multianalysis the present situation which Henan Province clothing educated, as well as Henan Province clothing education reform situation.Has promulgated the insufficiency and the solution which in the clothing education reform exists.Finally proposed the Henan Province apparel industry and the clothing education development brand strategy suggestion.In the article the development present situation which educates in view of the Henan Province apparel industry and the clothing, proposed the development brand strategy is this article innovation spot, expected can provides to the Henan Province apparel industry and the clothing education may place of the model.