The Application Research Of Experience Marketing In The Real Estate Project Of Gentle Town

With the heating up competition in real estate industry and the shaping up effect of the macroscopic readjustment and control conducted by the government, more and more real estate investors are willing to or forced to apply varies of marketing theories into their real estate marketing, one of the theories is Experience Marketing. Concluded from the reference, real estate product is regarded as the most important thing is people's daily life, as the people live in it, so they must focus on their feeling during the process of using. This essay takes the Gentle Town as an example, discusses how to apply the Expericence Marketing theory into real estate industry, so as to fit consumers' experience need in this ero of Expericence Economy.Firstly, the essay introduces Expericence Economy and Expericence Marketing theories, as well as how to put Expericence Marketing into the use of real estate industry. Then, according to the real estate marketing competition environment in Nanning city and the conditions of Gentle Town, studies the advantages and possiblities of carrying out Experience Marketing in Gentle Town. Finaly, demonstrates the successful experience of Gentle Town, so as to discuss how to apply Experience Marketing theory into real estate industry in accordance with the application frame of Experience Marketing theory, how to use five experiencial modes of Sense, Feeling, Think, Act and Relate to provide the best feeling and valuable memory to the customers.