Study On The Development Strategy Of IRIS Corporation

The study of strategy management of corporation comes of abroad country. Along with the integrative of the world economy, the juvenility of Chinese corporation in strategy management, has maken Chinese corporation under great pressure when they face the competition with international corporation. In a blood and thunder market, a wrong strategy would cause great loss, even threaten the survival of a corporation.The author takes 3 parts in this thesis. The research background, destination and meanings are put out in the first part, as well as the history of strategy theory in China, current development, market characteristics, and development trends. Meanwhile, the research view point, research methods and related theories are taken in the first part. The second part is the key of this thesis, which introduced the basic information of IRIS corporation. The advantages and disadvantages, opportunities and threats of the corporation are analyzed in this part, as well as the suggested development strategies and development directions based on related distribution theories. The author gives methods and suggestions for make current operation more competitive, at the same time, IRIS should search after new operations. and management efficiency in the third part, which based on the development strategies put out in the second part, in order to fulfill the development strategies for the corporation. The conclusion is that aiming at predominance in serious market competition, the corporation should find suitable development strategies and fulfill the strategies so as to get growth well.The author brings out suitable developement strategies under the actual situation of the corporation and the theory of strategy management. The research has a learning significance and practical value for IRIS corporation and other similar industry fields.