Strategy Research In Development Of Composite Container Item Of HT Company

The winding process of composite material pressure container is a mature technique of HT company. In the vigorous market competition, how to make use of a mature technique to solve the problems of enterprise survival and development, how to create a larger performance? All these questions are urgently needed to solve by the managers. The most important thing of solving these problems is that managers must draw up the development strategy of the enterprise management according to modern management theories of the business enterprise strategy.Firstly, this dissertation sums up enterprise strategic management theories, on which the development strategy of composite material pressure container of HT Company is drawn out. The analytic approach of the internal and external factors are applied to assess the competitiveness of HT Company in the industry, problems of HT Company in the development of composite material pressure container are pointed out. In order to weigh its competitive position in the industry, SWOT matrix and Boston Matrix are built. The thesis puts forward combination development strategy: Take military products as root, strengthen HT Company by public products, first Domestic field, then international field. Point out principles of HT Company development strategy and steps of each development stage. The measures are made to ensure implement of the strategy.The research method of the paper is as follows: starting from the practical conditions of HT company, entire strategic analysis and location will be made by using the modern enterprise administration theories and rules. The paper also proposes suitable measures by analyzing the implementation risks, PEST analysis, Porter 5 elements competition model, SWOT analysis, etc.The development strategy of composite material pressure container of HT company drawn out in the paper is based on the modern scientific enterprise administration theories and rules according to comprehensive environmental analysis. Expect the implementation of this strategy could strengthen HT company's capabilities and gain competition predominance gradually in the industry of composite material pressure container.