Research On The Development Strategy Of Chongqing YX Composite Products Co.,LTD

The composite material industry in China is not only faced with good opportunitiesfor development but also the challenges for the increasingly intense competition from thecounterparts. Chongqing YX Composite Products Co., LTD. will also face the sameopportunities and challenges.Based on a scientific and strategic analysis of the evaluation result, this thesis, takingcomposite material in YX Corporation as the research object, puts forward thedevelopment ideas and goals so as to identify the implementing emphasis in the future.Hence, a theoretical reference can be provided for the sustainable development of the YXComposite Products Co., LTD.This thesis firstly offers the theoretical overview of strategic management which istaken as the theoretical basis of the research. Then, the thesis analyses the development ofcomposite material both abroad and at home and proposes the developing strategy for thequality and benefit of an innovative enterprise by employing the SWOT matrix to analyzethe internal and external environment as well as the advantages and disadvantages alongwith the opportunities and challenges accompanying the external developing environmentof the enterprise.Based on the above analysis, the thesis puts forward explicitly the principles of thedeveloping strategies, the implementation steps on each stage of development, and themeasures to guarantee the development strategies.As for the research method, this thesis makes a comprehensive strategic analysis andpositioning, and thus proposes the corresponding measures by employing the scientifictheories of modern enterprise management. The strategy analysis tools employed in thethesis are PEST analysis, Porter’s five forces analysis, SWOT analysis, etc.The development strategy of composite material in YX Corporation is proposed upona comprehensive analysis of the internal and external environment of the corporation aswell as the theories of modern enterprise management. The author hopes the research willprovide reference for the future development direction of composite material, the industrytransformation and upgrading and sustainable development in YX Corporation.