The Development Strategy For Yixiang Composite Material Company In Nanjing

Development strategy is an important choice, planning and strategy based on the enterprise market goal to determine the direction and focus of the development of the enterprise. The real purpose of the strategy is to solve the problem of the development of the enterprise, and get the fast, healthy and sustainable development of the enterprise. The correct development strategy can realize the goal of the theory enterprise becomes the reality and the small enterprise attracts the investment to grow rapidly.China has independently developed the first large passenger aircraft C919 after 7 years of design and development, formal assembly off the assembly lineon2 nd November, 2015 in the Shanghai Pudong. In the large aircraft research, losing weight for the aircraft has been the first problem for aircraft designers. "Weight is everything", and domestic and foreign research and application of the composite material is booming in various fields. This article is aiming at the key problem in emerging markets that new large aircraft materials using drive theory rapid development and expansion of enterprises, write something from products of the company, development strategy, market analysis, risk prevention and control aspects to determine strategy for the early development of a new company.The article based analysis on composite materials in the domestic aircraft manufacturing industry has a huge market make the strategic direction. Through the comparative analysis with competitors, ask questions, analyze and solve problems of market research method of the enterprise for market forecast, market positioning, strategy choice; It use financial analysis to guide enterprise production management, avoid risks, selection strategy focused; It use of modern enterprise management system to the enterprise for general improing, determine the overall implementation of the strategy.