Evaluation And Study On The Development Of China Netcom Group's Data Service

With the rapid development and revolution of telecommunication technology, market demand on services provided by carriers is gradually shifting to data services. As a result, China Netcom Group (CNC), as one of the biggest fixed-line telecommunication carriers in China, is facing the unavoidable shrink of its traditional voice business. Therefore, how to deploying a strategic transform towards the new trend has become one of the vital issues.The paper is mainly focused on CNC's data service business, containing an analysis on the strength and weakness of the enterprise's data services, as well as a plan on its deploitation strategy. Based on the theory of Balanced Scorecard, a thorough evaluation on the development of CNC's data service is presented respectively on the 4 aspects: finance, customer, internal process, learning & growth. Furthermore, an brief development roadmap designed for CNC's data service business was drafted at the end of the paper.