The Study Of The Mobile Phone Customization And The Impact On The Mobile Phone Distribution Channels

Based on the concept of mobile phone customization, the reason why mobile phone customization came into being, and the analysis of mobile phones customization development history both in and out of China, this article demonstrates the developing trend of this customization in China market. This article also focuses on how mobile phone customization affects every factor in industry chain, especially the impact towards traditional distribution channel. The strategy that traditional mobile phone channel should apply in this mobile phone customization environment is also elaborated in the article. The purpose of this article is that from it we can grasp the origin and developing trend of mobile phone customization thoroughly and get the inspiration for the industry chain especially for the distribution channel factor.This article includes the content as following:1. The concept and the original cause for mobile phone customization.2. Base on the analysis of the development history and current status of mobile phone customization in and out of China, the developing trend of this customization in China is forecast and illustrated: there is no room for complete customization model to develop in China recently. However the customization model for operators will develop further.3. The analysis that how mobile phone customization affects every factor in industry chain can instruct how to deal with the customization trend further.4. This part focuses on the impact that mobile phone customization impose towards traditional distribution channel. And it also mentions that the traditional distribution channel should enhance self-management and core competition, strive for more business opportunities in such environment and keep companies develop stably.