Study On The Development Strategy Of The Broadband Business In Henan CNC

This thesis is an exploration about the development stratagem of the broadband business in Henan CNC. It uses the method of the theory combining with practice, integrates the utilization of the related management theory. According to having arranged and analyzed a lot of date obtained after deep investigation, the development strategy of the broadband business in Henan CNC.Supported by favorable exterior and interior condition, Henan CNC had become a leading enterprise in Henan CNC broadband market. At the same time, by means of this dissymmetrical policy in our country and flexible organizational mechanism, the other broadband enterprises have made big progress in many subdivided markets. In some fields like Access Network, they have possessed the ability to compete against Henan CNC. With regard to the position for the broadband business of Henan CNC, this thesis states the viewpoint that Henan CNC should make full use of this favorable chance in flourishing broadband market nowadays, strengthen its competitive advantage continuously, optimize its resource distribution, place emphasis on the operation of Metropolitan Area an ADSL Access Network in the content layer at the same time, keep its position of leading enterprise in the broadband market in Henan, adjust and optimize industrial structure by means of this position. Moreover, this article designs the corresponding cooperation tactic and competition tactic when Henan CNC faces to those value-related enterprises in the broadband industry. According to the current situation of Henan CNC, the measure on innovation of organization structure, Human resources, Website integration, charges standard and marketing is suggested at the end of this paper.With the modern management theories, the strategy of broadband internet business of Henan CNC is mainly studied in this paper. It can be concluded that Henan CNC must seize the opportunities, expedite to grab the consumer market and concentrate on developing broadband internet services. This emphasis of the paper is on the application of enterprise real-world strategy, it is valuable to reference both for actual operation and theoretical guidance.