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The Research On The Operations And Developments Of Shandong Netcom Online Business

Posted on:2009-04-07Degree:MasterType:Thesis
Country:ChinaCandidate:C L WangFull Text:PDF
GTID:2189360245970196Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As an important carrier of the telecommunication business enterprise network development strategy, the net business hall has became valued and put in practice by the large telecommunication business enterprise both interiorly and overseas. The Shandong net telecom enterprise has faced with the dual pressure from the rigorous competition situation and the dissymmetry control, the market quota contracts gradually, the ARPU value drops year by year, the existence and development of the enterprise suffers the serious crisis. The article analyzed the inner and exterior condition, the existing problem of the Shandong net telecom enterprise and the importance of the net business hall's development to the Shandong net telecom enterprise, put forward that the Shandong net telecom should use the net business hall to realize the network development, enrich the management carriers and contents, give the consumer the increment service and new service experience, in order to upgrade the core competition power of the Shandong net telecom, through the ways such as upgrade the service efficiency, depress the operation cost of the enterprise, improve the faithfulness of the consumer and upgrade the brand value.At present, the net business hall, as an important carrier of the telecommunication business enterprise network development strategy, is one of the important aspects of the telecommunications e-commerce studying. the studies and article studying the net business hall construction are at the initial stage, and this is precisely the thesis of innovation and research of the forward-looking. The article efforts to try to systematically and comprehensively study the function and significance of the net business hall of the telecommunication business enterprise in Shandong, and analyzes the importance and necessity of enhancing the main competencies of the Shandong CNCGROUP by applying the net business hall to implement the network development strategy. Finally, the strategy of operating and implementation of the strategy were discussed, then analyze and look forward to the development trends of the net business hall.
Keywords/Search Tags:Network Marketing, The Net Business hall, Channels of Marketing, Brand, Strategy
PDF Full Text Request
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