Research On Service Marketing Strategy Of Nanjing M Mobile Business Hall

In the past,people’s cognition of the Internet and mobile communication only stayed on the surface,and they never thought about the combination of them.Now,if the Internet and mobile communication are organically combined,then it will certainly allow People subvert the traditional concepts of the past and create a new era of mobile Internet.The emergence of a new model will definitely break some of the old model,and the mobile Internet is no exception.It has changed the appearance of the entire society and made it look a new one.People have also changed their lives through the mobile Internet,while also changing their most traditional The consumption pattern has promoted the transformation of consumer behavior patterns from AIDMA to a more networked AISAS model.In the face of the new context of mobile Internet,M mobile business office,as a corporate entity,has also reached the bottleneck of corporate development strategy.This thesis makes an in-depth analysis of the marketing status of the M mobile office and finds out the service marketing problems in the office.At the same time,combining marketing related theories and referring to real-life examples of domestic and foreign entity channel service marketing research,starting from the AISAS marketing model,we analyzed five aspects of service marketing in the M mobile business hall,through promotion of visual sales,marketing promotion of word of mouth,And some other methods to break the traditional new ways to promote sales models under the mobile Internet,these are summed up in practice.In order to guarantee the implementation of AISAS marketing strategy,M mobile business office starts from the three aspects of corporate organization structure,corporate culture,and corporate training mechanism,thus formulating a way to guarantee the promotion of AISAS sales.