Research On Precision Marketing About Online Business Hall In China Telecom

China Telecom Online Business Hall is the main channel for customer service and marketing in China Telecom.Besides competition from Direct Competitor such as China Mobile and China Unicom,it is facing challenge from Ecommerce Website such as JD.com,Tmall.com and Suning.com.In this situation,China Telecom has to use modern information technology to best fit customer need and leverage customer sales. To implement Precision marketing,is the best way to attain most value from customers.And this is the key to future success for Telecom Online Business Hall.This article analyses the present situation of the marketing of China Telecom online business hall, and discovers the problems like:weakness in recognition of unique visitors, lack of the association between products, weakness in recognizing the benefit from promotion channel and the capability of service recommendation need to be improved.In order to improve the capability of Precision marketing of China Telecom online business hall, this article analyses the visitors with the method of descriptive statistics, comparative analysis and case analysis, get to know about the characteristics like that customers distribute equally, the Internet flow comes extensively, sales promotion could simulating consumption and visitors are sensitive to price.According to the situation descriped above, this article comes up with precision marketing strategies which are based on the data collected from the visitors that China Telecom online business hall should strengthen collecting behaviors of Internet customers, support different products to different visitors coming from different location, serve associated recommendation to customers depending on their browsing history, assess reasonably the benefit of different source visitors and support accurate personal service for different types of customers. And it seems that the "Customer-Product-Promotion-Service" highly matched precision marketing strategy, the Research method and Analysis Strategy in this article is the implement of Marketing theory and Consumer Behavioral theory in Online precision marketing.And it could be very useful for telecom online marketing.