Research On The Strategy To Enhance The Marketing Ability Of The Own 3G Business Hall Of Shandong Unicom Co.

On January 7th,2009, National ministry of industry and information release three 3G licenses, China mobile obtain td-scdma license, China telecom was granted with CDMA2000 license, China unicom obtain WCDMA license, including China unicom obtain 3G license is current international use the widest range, technology most mature, mobile terminal and network equipment industry chain most abundant, Internet rate the fastest type, have good development prospect.As a branch of China unicom, shandong unicom company completed in 2009 restructuring after integration of own business hall outlets around 2800 province, covering the 149 county (district), has the regional coverage relatively perfect, service function and service facilities, users with complete awareness higher, business management standardization degree is higher, market public praise good etc. Characteristics. How to make full use of existing cover more complete self-owned hall outlets, improve 3G business sales ability and to achieve business by technical superiority to 3G market advantage transformation, change the current 2G business total market share comparatively low negative situation, through 3G business to promote the company's overall business and market share is growing fast, shandong unicom company facing an important issue.3G business marketing and traditional 2G business marketing biggish difference, 3G era of network users demand more individuation and pluralism,3G products provided by the telecommunication service also more rich, almost relations to a user every aspect of life, for postal service hall sales personnel request is also higher.China unicom 3G service technical superiority, shandong unicom company in 3G business development and market development aspects facing the good development opportunities and larger market development space, but because the 3G business just start, market awareness and user popularization still low, users of newborn affairs understanding and accepting exist a process, at the same time because of 3G product and service process, and the user invisibility of more difficult to the formation of 3G business specific perception of China unicom, thus to improve shandong unicom 3G business sales, especially that of the huge number of self-owned hall 3G business sales ability, to the 3G products entire sales process and product function to display will put forward higher requirement.As telecoms operator, service marketing is shandong unicom company marketing management, relationship to the core content of shandong unicom company can successfully will own communications services and products into the market, meet the target users' needs, improve the user experience perception and customer loyalty, but also related to shandong unicom company could expand further communication product sales, obtain sustainable development of competitive advantage, etc.This article tries to analysis shandong communication market business development environment,3G shandong unicom company has its own business hall 3G sales based on the present situation of the service marketing, using 7P combinatorial theory, this paper discusses the shandong unicom company has its own business hall in the service marketing of various factors existing problems, and puts forward the service marketing promotion ideas, especially in 3G business development services participants strategy, service process strategy and service the tangible demonstration of strategies of optimization ascension ideas. For shandong unicom company's marketing strategy decision provides beneficial enlightenment to ascend, shandong unicom free hall 3G sales ability give advice.