Marketing Strategy Of Xing'an League Branch Of China Unicom Co., Ltd.

This paper tried to discuss the marketing strategy of Xing'an League Branch of China Unicom Co., Ltd. with marketing and management theories from following aspects. There are some difficulties and challenges in the process of marketing, because there is a large gap from network, name brand, income, profit, consumer and other aspects between China Unicom Co., Ltd. and China Mobile Co., Ltd. The study and establishment of the strategy of Xing'an League Branch of China Unicom Co., Ltd. have some practical meaning to Xing'an League Branch finding and utilizing its advantages, then improving its core competition competence. This article starts whit the analyzing of Xing'an League's competitive environment, with some analytical methods such as SWOT, PEST, and Combination Analysis. By analyzing the competitive environment, we can confirm the core competition competence and the key factors of competition. Aiming at the characteristic of Mobile business, we will advance some corresponding Marketing Strategy. In response to the three target markets we put forward four kinds of development strategy, they are: Channel strategy, Price strategy, Product strategy and Promotion strategy, i.e. 4P strategy.