Research On Development Strategy Of Hotel Industry Of Wanneng Group In The 11th Five-year Plan

Anhui Province and the government of Hefei City attach great importance to tourist industry , decide to get tourist industry to be the cornerstone industry, in recent years, along with economy and traffic develop fleetly, the environment of investment changes, a series of policy comes on, and the high level hotels of Hefei City are deficient, give hotel industry to bring opportunities of development, at the same time large-scale international and national brands have entered Hefei step by step , which has aggravated the competition of hotel industry, the hotels of various types have occupied the market furtherly ,such as convention type hotel , subject hotel , economy type hotel and so on , the hotel industry is confronted with the crisis of shuffling again. How to manage to exist in complex and volatile environment is the important problem that Wanneng Group faces.This article is on the base of The Development Plan of Wanneng Group from Year 2007 to 2010.The article analysed the exterior environment the hotel enterprise of Wanneng Group faced, mainly include the actuality and developing trend of the hotel industry in our country, and the opportunities and the challenges AnHui Province and HeFei City faces, anatomy the main problems WanNeng Hotel is exsisted, mainly include: the management should be transformed, the marketing power is not enough, the employees flows frequently, the establishment of the hotel is old, the strength of fund is weak. And put forward the development direction, WanNeng Hotel should distend inside and outside in the future, strive to become big and strong.On the base of it, the article brings forward the countermeasure and advice: manages the hotel in term of modern corporation system strictly, amend decision-making mechanism of the hotel, actualize marketing strategy of many trench, cultivate WanNeng brand actively, building favorable cultural atmosphere; strengthen the construction of human resource, consolidate the quality control of the hotel, intensify cost control of the hotel, adopt many ways to financing, establishing green hotel accelerate continuable development.This article will make the Wanneng Hotel develop well and rapidly.