Research On The Development Of Theme Hotel Nanning City

With the entry of China’s rapid economic development and the WTO,China has made a rapid development of all walks of life.China hotel industry has been rapid development no matter in quantity and the quality of.But Chinese hotel in the development process,has also encountered many problems and challenges.The society constantly moving forward,the required facilities and service standards are also gradually improve,and many customers consumer demand has become increasingly diversified,so many customers are increasingly the pursuit of individuality.All the signs indicate that,customer for the hotel grade requirements more and more high.In face of the fierce competition of the market economy conditions, many hotels to subsequent long-term development, has already begun to transition of theme hotel, walking pattern.In the national construction and try to construction of theme hotel, but according to the market performance, theme hotel development in China is still not mature, the size and quantity are few, there exist many problems, such as the orientation of the theme hotel is inaccurate, lack of innovation, lack of competitive advantage and theme hotel management of high cost., directly influence and restrict the development of theme hotel. At the same time byhistorical reasons, a lot of theme hotels are neglected the development of native culture, using foreign culturecreation. In the present era, culture has become the most important factor of theme hotel competition in comprehensive strength, rich spiritual and cultural life can provide good experience and enjoy for the customer.Provides a good background of the development of these are for the development of cultural theme hotel.The first chapter,this paper presents problems,this article points out the background and the significance of the construction of the theme hotel, and illustrates the framework the paper content, method and the paper, lists thedifficulties and innovations of this study, and laid a solid foundation for the study of cultural theme hotel. The second chapter, introduces the research status of theme hotel, and points out that the main characteristic oftheme hotel. The third chapter,this paper introduces the Nanning theme hotel Nanning theme hotel development difficulties analysis,points out the current situation of the development of the condition and necessity, development and existing problems, and gives the development train of thought. The fourth chapter, according to the theme of Nanning hotel development difficult, given the corresponding countermeasures, need to continue to reduce operating costs,increase product innovation, give full play to the theme of the hotel’s competitive advantage and improve the core competitiveness of theme hotel. The fifth chapter is the conclusion and Prospect of the research in this paper.