Research On The Personality Of The Female Entrepreneur And Its Optimization

The amount of the female entrepreneurs has grown rapidly since 1990s, meanwhile, the wealth as well as the employment opportunity have both increased by female entrepreneurs remarkably. So there is no doubt that the topic of the female entrepreneur has became more and more popular .As a leader and a decision maker at the same time, female entrepreneur is a key person of the whole enterprise, she should have the outstanding qualities, moreover, personality is the core of a these qualities, so the level of the personality has a great effect upon the development of the enterprise. In this thesis, the author made a research on the personality of female entrepreneur, tried to analyze its characteristic and cause, at the same time, made some suggestions and tentative ideas, in order to promote the development of the female entrepreneur theoretically.The text of this thesis falls into five parts as the follows:In part one, the author introduced the global background of female entrepreneurs as well as the basic information about female entrepreneurs in China. Meanwhile, the author explained the purpose, method and innovation of this research.In part two, the author made the definition of "female entrepreneur", "personality", and other important concept related to this thesis. Furthermore, the author brought up the content of the female entrepreneur's personality, in order to make sure the object of this research.In part three, the author summed up the characteristics and causes of the female entrepreneur's personality based on four content, which is "thinking method, mental quality, moral level and professional ability".In part four, the author indicated two obstacle systems of the female entrepreneur's personality—"Self-Restrain" and "Role-Conflict" .At first, supposed possibility of these systems both in theory and practice extent. Then, analyzed the effect of two systems.In part five, the author assigned a topic on how to optimize the personality of female entrepreneur according to the self and social request. Firstly, expounded the meaning of the optimization. Secondly, generalized the mold of the female entrepreneur's personality in accordance with several typical outstanding female entrepreneurs in the world. Thirdly, made some suggestions and tentative ideas to some extent, in order to promote the development of the female entrepreneur theoretically.